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5 Simple Pinterest Tips to Grow Your eCommerce Business in 2019

Pinterest is a great source of traffic for eCommerce merchants because of the platform’s focus on visuals. Users can find pins on almost anything they want and most times these people are already in a buying mood.

If you’re not tapping into Pinterest traffic potential as an eCommerce merchant, then you’re already missing a lot.

Pinterest stats show that the platform has over 250 million users while 84% of these people use it when they’re trying to decide what to buy. Even more impressive is that 98% has bought something new they found on Pinterest.

With these high conversion rates, it is obvious that you’ve missed so much by not utilizing the “board and pins” platform.

In this article, we reveal five tips you can employ to grow your eCommerce business in 2019 and beyond through Pinterest.

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LinkedIn Now Lets Marketers Target Ads to ‘Lookalike Audiences’ by @MattGSouthern

LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people.

The post LinkedIn Now Lets Marketers Target Ads to ‘Lookalike Audiences’ by @MattGSouthern appeared first on Search Engine Journal.

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Facebook Removes Targeting Options From Certain Ads to Fight Discrimination by @MattGSouthern

Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people.

The post Facebook Removes Targeting Options From Certain Ads to Fight Discrimination by @MattGSouthern appeared first on Search Engine Journal.

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The Secret Technology That Is Taking Artificial Intelligence To New and Mysterious Places

Are the robots really taking over?

By robots, I mean artificially intelligent machine-based learning algorithms that mimic the workings of a human brain.

Except… they don’t really.

With all the buzz about Artificial intelligence (AI) and machine learning now you would think that the human brain and the way we think, act, make decisions, and operate in the world is on the way out.

In fact, the way the current technology operates – using neural networks –  is somewhat incongruent to the workings of the human brain. At least according to the “father” of the growth in AI, Geoffrey Hinton:

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Instagram Lets Brands Sell Products Directly Through the App by @MattGSouthern

Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app.

The post Instagram Lets Brands Sell Products Directly Through the App by @MattGSouthern appeared first on Search Engine Journal.

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How to Use Influencer Marketing to Maximize eCommerce Sales in 2019

If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing.

Influencer marketing is all about building connections with people and presenting your product in an honest and transparent way. For eCommerce, this is especially important. With tight competition and declining impact of paid ads, the industry has to come up with a brand-new marketing strategy that is persuasive for shoppers. Influencer marketing seems to be the perfect fit.

Influencer marketing 101

Influencers differ from celebrities in the following way:

Smaller audience

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13 Interesting Facebook Tricks You Might Not Know by @JuliaEMcCoy

Here are some fun, interesting, and downright useful Facebook tricks that you can use right now.

The post 13 Interesting Facebook Tricks You Might Not Know by @JuliaEMcCoy appeared first on Search Engine Journal.

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Google+ Public Posts to be Preserved by the Internet Archive’s Wayback Machine by @MattGSouthern

Google+ will be shut down in a matter of weeks, but its archive of public posts may live on indefinitely.

The post Google+ Public Posts to be Preserved by the Internet Archive’s Wayback Machine by @MattGSouthern appeared first on Search Engine Journal.

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8 of the Biggest Google Algorithm Updates of 2018

A common struggle for SEO experts is keeping up with Google’s ever-changing search algorithms. Every year, there is a slew of updates that force organizations across industries to ditch their playbooks and return to the drawing board. Some of these changes are seen coming from a mile away, while others seemingly emerge out of nowhere and send SEO experts into a panic.

2018 was no exception to the continuous refinement of Google’s ranking algorithm. In fact, Google’s Dan Sullivan claimed “We do some type of focused update nearly daily.”

The rest of this post will discuss eight of the highlights of Google’s algorithm updates throughout 2018.

Let’s discuss.

1. Confirmed Image Search Update (February 15th)

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BRO-Marketing

Lindsey Anderson known as One-Click Lindsey is the host and guest on today’s episode of Traffic and Leads Podcast. Today, She is talking about How to build trust online. That’s extremely important to me in my digital marketing journey. As business owners, it can be hard to sell your products to people who are weary of marketers in general. We… Read more »

The post BRO-Marketing appeared first on One-Click Lindsey.

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