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Archive for January, 2018


Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act

Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. Copy, imagery, optimization, bidding, placement, and countless other factors all matter. But nothing matters more than targeting. In order to have this consistent, dependable success, you need to graduate beyond interests, which is best for top-of-the-funnel targeting. For sustained middle and bottom-of-the-funnel results, […]

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Facebook Marketers are Already Fumbling News Feed Change

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Call me cynical. But marketers are going to screw this up. Click Here […]

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Facebook Ads Research Tool: Test and Learn

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business. Click Here To Read More

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Facebook News Feed Update: Now What?

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening, but now it’s time to step back and evaluate how — and if — this changes things. First, to summarize: Click Here To Read More

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The Facebook News Feed is Changing to Favor Person to Person Engagement

“It looks like the Facebook News Feed is changing to prefer user-to-user engagement and squeeze out brands and passive activity (which isn’t clearly defined) and possibly even ads, though there could be some caveats there for brands like news and groups and live videos, but we really don’t know yet, they could all be screwed, […]

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Facebook Campaign Budget Optimization: New Feature

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. At the time of the announcement, Facebook said it would be rolled out “in the coming months.” I do have […]

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