YouTube to Fact-Check Certain Types of Searches by @MattGSouthern

YouTube is planning to introduce a fact-check box in search results for topics that are prone to misinformation.

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6 Ways to Rank Higher on The Instagram Stories Feed

Over the past few years, Instagram has taken the world by storm. With over a billion users, Instagram trails only parent company Facebook in terms of traffic. While IG has long been a fan-favorite, the addition of a “Stories” feature is what put the platform on the fast track to worldwide ubiquity.

Stories began as a way for Instagram to emulate competitor Snapchat’s ephemeral nature; now, Stories alone boasts twice as many active users as Snapchat has in total. The combination of Instagram’s immense user base, its relationship with Facebook, and its ease of use catapulted Stories to social media stardom.

The incredible number of eyeballs on Stories means that brands and businesses that don’t utilize the format are missing out. Advertising on Instagram and Stories are on the rise, but businesses should also focus on creating eye-catching, engaging, and ultimately persuasive organic content as well, in order to appear naturally in users’ Stories feed.

The only issue with this plan is that a user may follow hundreds or thousands of other accounts. How can you rise above your competitors and consistently appear near the top of your followers’ Stories?

Here are some tips that will help your business rank higher on Instagram Stories:

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Importance of Relationship Marketing

Kirk Deis is our special guest on today’s episode of Traffic and Leads Podcast. The founder and CEO of two companies, Kirk understands the importance of strengthening your relationships with your clients. Through trial and error, and an approach that doesn’t overcrowd his clients with messages, Kirk has a strong handle on what it takes to be… Read more »

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Facebook Ads Manager Changes: How to Keep Up

Facebook Ads Manager changes constantly. It is dynamic, with users seeing regular roll-outs of new features. Keeping track of these changes can be a challenge!

We commonly see member posts in the Power Hitters Clubs where users share screenshots of something they see, asking “is this new?” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes.

Why Facebook Ads Manager Changes Are Important

Digital advertising is an area of regular changes; some huge and some small. Keeping up can be important, not only to ensure that you take advantage of features available, but also to continuously test advertising processes, techniques, and systems. Constant testing is a hallmark of many successful advertisers.

Facebook (and Instagram) have grown tremendously in a very short period of time. As new resources continue to be added, advertisers must proactively maintain an awareness of what is newly available. In some cases, it’s equally important that advertisers be aware of features that may no longer be available. For example, the removal of Partner Categories, with the subsequent reinstatement of some targeting features, illustrates just how quickly things can change.

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Twitter’s New Insights Tool Shows the Best Time to Publish Tweets by @MattGSouthern

Twitter launched a new insights tool which determines the best day and time to publish tweets based on user engagement.

The post Twitter’s New Insights Tool Shows the Best Time to Publish Tweets by @MattGSouthern appeared first on Search Engine Journal.

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How to Grow a Facebook Group From Zero to 1,000+ Members Fast

Over the past few years, Facebook have been steadily reducing organic reach. Which means businesses now reach far fewer people for free, when they post something on their Facebook Page.

Facebook’s reason for doing this is obvious. By reducing organic reach, they encourage businesses to advertise. This strategy has been very effective and there are reportedly now more than 6 million active Facebook advertisers.

However, organic reach has not disappeared completely. You can still consistently reach people on Facebook without having to pay, with a Facebook Group.

I’m not advocating that you spam lots of Facebook Groups with links to your website. That is a waste of time and quite frankly annoying. Instead, you should create your own Facebook Group.

By creating a Facebook Group and getting people within your target market to become members, you can market to those people on a regular basis without having to pay. And the big difference between a Facebook Group and a Facebook Page is that members of your Group will actually see your posts – which is a big deal!

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21 Blogging Milestones on the Path to World Domination

It’s okay to admit it.

That deep, dark secret you don’t want anyone to know.

That thought which keeps you up night after night.

You want… to rule the world!

You want to dominate your industry and be the envy of all. You want the house in the Hamptons and the spoils that go with it. You want two appetizers with your entree.

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27 Steps To Writing a Well-Researched and High-Quality Blog Post

Do you know the hardest thing about being a writer?

It’s writing itself.

Writing every day, writing stuff people actually read, writing that makes people take action.

It’s not just me, most writers feel that way.

A study by Zazzle Media found that creating engaging content is the number one challenge for 65% of writers.

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Instagram is Working on a New Ad Unit for Sponsored Posts by @MattGSouthern

Instagram is set to roll out a new ad format for sponsored posts published by influencers.

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7 Ways to Instantly Increase Your Authority Online

It’s frustrating, isn’t it?

You’ve spent dozens of hours to bring people back to your website… just to see them go away. And never come back.

The number of comments, social shares and returning visitors? Embarrassing.

How many subscribers? Too little.

How about sales and fans? It’s just disappointing.

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