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How User Intent Affects Your SEO Performance: Intent-Based Keyword Research

At the beginning of the century, keyword research was quite a simple thing – webmasters could collect a wide range of all the words somehow connected with your content, and it would rank high. Search engines’ algorithms were mechanical and robotic, so, looking for the pages relevant to queries, they relied on the number of similar keywords.

Modern technologies of machine learning allow search engines to provide users with high-quality and relevant results based on their intent, not just on the words they use. That’s why building your SEO strategy around high-volume keywords doesn’t work anymore. Today there are loads of factors which matter for your website ranking and for traffic it drives. And user intent is one that matters significantly.

In this post, I’ll tell you what user intent is, and how it should affect your keyword research. Understanding it, you’ll develop your SEO and improve your content strategy.

Understanding user intent

Well, what actually is user intent?

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Pinterest Makes it Easier for Businesses to Sell Products by @MattGSouthern

Pinterest is enhancing its shopping experience with more ways for businesses to promote their products.

The post Pinterest Makes it Easier for Businesses to Sell Products by @MattGSouthern appeared first on Search Engine Journal.

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Write Your Own Book

Cori Wamsley is our special guest on today’s episode of Traffic and Leads Podcast. She is an author herself, as well as a writing coach and book editor, Cori knows what it’s like to go about writing your very first book. Additionally, she also knows how to construct a book that you can be proud of…. Read more »

The post Write Your Own Book appeared first on One-Click Lindsey.

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How Digital Marketing Can Transform Brick and Mortar Businesses (Case Study Included)

The relationship between business and technology is undergoing an undeniable transformation across the board.

While technology’s traditional role in business has been to optimize efficiency and streamline operations, new applications of technology have grown to now drive business innovation, creativity, and strategy.

In an age dominated by consumer satisfaction, implementing technology that can gauge common trends and behavior of its clients is now businesses’ most powerful tool to meet market demands.

To do this, there needs to be a company-wide buy-in, from the top down in order to facilitate an entire enterprises’ growth and pivot towards digital innovation.

Ironically, this business-altering technology is not just attainable through complex analytics software, but can actually be performed just as well by a human being. Behold, the power of the modern-day data analyst.

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Instagram Rolls Out In-App Local Business Profile Pages by @MattGSouthern

Instagram is introducing a new way to showcase local businesses with in-app profile pages.

The post Instagram Rolls Out In-App Local Business Profile Pages by @MattGSouthern appeared first on Search Engine Journal.

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Twitter to Let Users Hide Replies to Their Tweets by @MattGSouthern

Twitter is working on a tweet moderation feature that would let users hide replies to their tweets.

The post Twitter to Let Users Hide Replies to Their Tweets by @MattGSouthern appeared first on Search Engine Journal.

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Facebook Cracks Down on Companies Selling Fake Likes, Followers, and Accounts by @MattGSouthern

Facebook is going after companies that promote the sale of fake accounts, likes, and followers.

The post Facebook Cracks Down on Companies Selling Fake Likes, Followers, and Accounts by @MattGSouthern appeared first on Search Engine Journal.

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TikTok Was Downloaded More Times Than Instagram Last Year by @MattGSouthern

Short-form video app TikTok has reached the 1 billion download mark across Android and iOS.

The post TikTok Was Downloaded More Times Than Instagram Last Year by @MattGSouthern appeared first on Search Engine Journal.

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5 Powerful Push Notification Marketing Strategies You Probably Aren’t Using

Push notifications have become a common phenomenon for everyone with a smartphone, smartwatch or computer. You don’t need to know about them to receive one. If you are connected to the internet, you will receive a push notification every other minute from one of the apps installed on your smartphone or through a website browser.

However, despite this prominence, superior ability to penetrate a deeper section, and grander options for personalization, some marketers don’t get the precise ROI. Their investments on luxurious push notification services fail to even make up for the service rentals.

For instance, consider the following push alert screaming out an overwhelming deal on the Men’s fashion.

Now, if this limited time offer comes at the stroke of midnight, answer the following questions related to this particular event:

How many people do you think would actually see this alert at the right time?

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Digital Adoption 101: How To Reach Digital Marketing Nirvana With Your Business

If your business doesn’t adapt to the changes within its own industry, it’s destined to fail.

This is something we continue to see time and time again with offline businesses, that never fully make the move to online. For both B2B and B2C businesses, it’s important to make sure you aren’t just changing with industry trends and technology, but also making sure these advancements are working for you as well.

One clear observation that businesses of all types should be focusing their efforts on, is the automation of everyday tasks.

When this is done correctly, it’s almost like a ‘nirvana’ feeling for your business. However, there is actually a term for when digital tools are being used as intended and to their fullest extent – which is called ‘digital adoption‘.

With more businesses relying on automation and marketing tools to run their day to day operations, isn’t it time you did the same?

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