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All the Free PR Secrets You Need to Know to Scale Your Business by @lisabuyer

Learn how to get free publicity with laser-sharp pitching and optimized press releases.

The post All the Free PR Secrets You Need to Know to Scale Your Business by @lisabuyer appeared first on Search Engine Journal.

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Instagram Video Posts Receive Twice the Engagement of Other Post Types [STUDY] by @MattGSouthern

A study on Instagram engagement discovered that video posts receive 2x engagement of other post types.

The post Instagram Video Posts Receive Twice the Engagement of Other Post Types [STUDY] by @MattGSouthern appeared first on Search Engine Journal.

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LinkedIn Job Listings Now Inform Users Where They Could Make More Money by @MattGSouthern

LinkedIn is rolling out a salary comparison tool to help professionals discover where they could make more money.

The post LinkedIn Job Listings Now Inform Users Where They Could Make More Money by @MattGSouthern appeared first on Search Engine Journal.

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Facebook Introduces a Premium Ad Offering for Video Advertisers by @MattGSouthern

Facebook is rolling out a premium ad program called Showcase, which lets advertisers target the highest-quality videos.

The post Facebook Introduces a Premium Ad Offering for Video Advertisers by @MattGSouthern appeared first on Search Engine Journal.

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The Top 13 SEO Trends Gaining Popularity In 2019

As 2019 kicks into gear, it’s time to consider what will change in the digital marketing ecosystem this year and how it will affect you.

Given that the digital marketing domain is constantly getting revamped with social media, SEO, content marketing, and PPC as the major players – it’s hard to keep up with all of the changes.

So, if you are anxious to know what is in store for you with SEO in 2019, here are 13 trends to be aware of.

1. AI – The buzzword taking the SEO landscape by storm

First in the list of interesting SEO trends that will emerge in 2019 is linked to the path-breaking concept called Artificial Intelligence (AI).

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3 Ways Social Proof Boosts Customer Acquisition & ROI by @rajnijjer

Here are three ways social proof can help ecommerce brands acquire more customers and lower marketing costs.

The post 3 Ways Social Proof Boosts Customer Acquisition & ROI by @rajnijjer appeared first on Search Engine Journal.

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3 Ways Social Proof Boosts Customer Acquisition & ROI by @rajnijjer

Here are three ways social proof can help ecommerce brands acquire more customers and lower marketing costs.

The post 3 Ways Social Proof Boosts Customer Acquisition & ROI by @rajnijjer appeared first on Search Engine Journal.

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5 Powerful Paid Advertising Channels To Use In 2019

Omnichannel advertising is not news anymore.

You probably know by now that advertising through multiple channels gets a better ROI. But where it gets tricky is deciding which channels to spend your advertising budget on.

Almost all paid advertising channels are touted to generate results. Channels like Instagram Ads, Facebook Ads, AdWords, etc. are all super effective.

At least, that’s the word on the street or in the advertising departments of several companies.

And it’s true.

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Growth Hacker Marketing

Vin Clancy is our special guest on today’s episode of Traffic and Leads Podcast. Vin knows some of the best ways to gain more traffic and leads towards your businesses revolve around growth hacks. He’s been in this business for a while, and currently, he helps small businesses grow their business through the cheat codes of… Read more »

The post Growth Hacker Marketing appeared first on One-Click Lindsey.

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How My Evergreen Facebook Campaign Works

How do you keep a campaign fresh? You make sure that the audience it reaches is perpetually fresh. You can do this with an evergreen Facebook campaign.

I’ve been using this approach since 2015. It still works today.

An evergreen Facebook campaign can utilize one ad or dozens of ads. It can be shown to each user for a handful of days or several weeks. It can be as simple as a single track or it can send people down different tracks depending on how they interact with it.

The possibilities are endless. But I wanted to give you an example of what I’m currently doing.

First, a little refresher…

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