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Facebook Campaign Budget Optimization: New Feature

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.”

As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. At the time of the announcement, Facebook said it would be rolled out “in the coming months.” I do have it now in some of my accounts (though not all). You may, too.

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Facebook Ads Feature: Customize Creative Assets by Placement

Facebook is rolling out the ability for advertisers to customize creative assets by placement. If you have this feature, you may now see this message when setting placement at the ad set level…

Let’s take a closer look at why this was needed and how to use it.

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Facebook Analytics Funnels: Value of Reactions and Page Actions

Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You can, and it’s pretty amazing.

You probably noticed that I’m on a big Facebook Analytics kick lately. Andrew wrote about 3 Benefits of Facebook Analytics a couple of weeks ago, and I wrote about Facebook Analytics, the Pixel, and Events. That, of course, coincided with a Facebook Analytics Master Class that happened last week (you can still sign up for the recordings).

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Facebook Analytics, the Pixel, and Events

Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it?

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today.

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3 Benefits of Facebook Analytics

There’s one thing you can always count on with Facebook: new features.

Well, make that two things: new features PLUS an occasional sense of dread and insecurity in how to successfully use and implement them.

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Facebook Domain Verification: Edit Link Previews

Back in September, I provided three tips on how you could continue to edit link previews when creating a Facebook post. This functionality had otherwise been taken away in an effort to combat fake news.

One of the methods I shared with you was claiming link ownership…

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New Feature: Facebook Creative Split Testing

Creative split testing of Facebook ads just became a whole lot easier with the update of Facebook’s built-in split testing feature.

Don’t confuse this update with the dynamic creative feature (which is also amazing). Facebook creative split testing is a great way to run tests to determine your best performing ad without audience overlap.

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Facebook Ads Dynamic Language Optimization

If your brand has an international audience, one challenge can be serving ads in the user’s primary language. That challenge is significantly reduced with the launch of Dynamic Language Optimization.

Let’s take a closer look at what Dynamic Language Optimization is and how you might use it…

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Facebook Messenger Customer Chat Plugin: Closed Beta

I’ve received countless questions during the past week about the nifty little Messenger widget that hovers on the right side of my website. That’s the Facebook Messenger Customer Chat Plugin, and I am lucky enough to be part of the closed beta.

What is the Facebook Messenger Customer Chat Plugin?

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Facebook Campaign Goals: What You Need to Know

You might have noticed an update while creating your ads recently: Facebook Campaign Goals.

Let’s take a closer look at what Facebook Campaign Goals are and how you might use them…

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