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Your Facebook Page Organic Reach is Dropping (But Not Really)

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported.

Before you freak out, let’s be clear: Nothing is really changing.

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Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act

Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. Copy, imagery, optimization, bidding, placement, and countless other factors all matter. But nothing matters more than targeting.

In order to have this consistent, dependable success, you need to graduate beyond interests, which is best for top-of-the-funnel targeting. For sustained middle and bottom-of-the-funnel results, it’s imperative that you master warm targeting with Facebook Custom Audiences.

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Facebook Marketers are Already Fumbling News Feed Change

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes.

Call me cynical. But marketers are going to screw this up.

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Facebook Ads Research Tool: Test and Learn

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers.

In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business.

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Facebook News Feed Update: Now What?

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening, but now it’s time to step back and evaluate how — and if — this changes things.

First, to summarize:

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The Facebook News Feed is Changing to Favor Person to Person Engagement

“It looks like the Facebook News Feed is changing to prefer user-to-user engagement and squeeze out brands and passive activity (which isn’t clearly defined) and possibly even ads, though there could be some caveats there for brands like news and groups and live videos, but we really don’t know yet, they could all be screwed, too, but let’s chill and wait a while to see what happens” was my original title.

That’s how freaking convoluted this is.

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Facebook Campaign Budget Optimization: New Feature

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.”

As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. At the time of the announcement, Facebook said it would be rolled out “in the coming months.” I do have it now in some of my accounts (though not all). You may, too.

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Facebook Ads Feature: Customize Creative Assets by Placement

Facebook is rolling out the ability for advertisers to customize creative assets by placement. If you have this feature, you may now see this message when setting placement at the ad set level…

Let’s take a closer look at why this was needed and how to use it.

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Facebook Analytics Funnels: Value of Reactions and Page Actions

Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You can, and it’s pretty amazing.

You probably noticed that I’m on a big Facebook Analytics kick lately. Andrew wrote about 3 Benefits of Facebook Analytics a couple of weeks ago, and I wrote about Facebook Analytics, the Pixel, and Events. That, of course, coincided with a Facebook Analytics Master Class that happened last week (you can still sign up for the recordings).

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Facebook Analytics, the Pixel, and Events

Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it?

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today.

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