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Posts Tagged Conversion Rate Optimization


5 Powerful Push Notification Marketing Strategies You Probably Aren’t Using

Push notifications have become a common phenomenon for everyone with a smartphone, smartwatch or computer. You don’t need to know about them to receive one. If you are connected to the internet, you will receive a push notification every other minute from one of the apps installed on your smartphone or through a website browser. […]

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How To Optimize Your Product Page For Voice Search

Voice search is taking the search industry by storm… While we are watching the breath-taking adoption of smart voice assistance and subsequent growth of searching-by-voice popularity, marketers still don’t have the fundamental question figured out: With half of search queries predicted to soon be spoken (and hence half of the search results being spoken), where […]

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How to Use Customer Journey Mapping to Transform Frustration Into Conversion

One of the biggest problems faced by businesses and brands is that they see their product from their own perspective; they’re too obsessed with the bells-and-whistles of the backend, and neglect to consider customer experience. Customer Journey Mapping is fundamentally designed to address that – to give companies the ability to get a customer’s eye […]

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3 Mindless Ways to Build Immediate Trust on Your Website

Website visitors form an opinion about your website (whether they like it or dislike it, whether they’ll leave or stay) in just 50 milliseconds, according to one source. Some sources claim you have 15 seconds to build trust with website visitors. Others claim you have 10 seconds. Whatever the case – 10 seconds, 15 seconds, or […]

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How to A/B Test Landing Pages On Social Media

Remember back in school when you were taught how to properly conduct research on the scientific method? Well, who would’ve thought that years later, in the industry that you’re currently in, those methods would be relevant in testing your online marketing efforts such as landing pages? In digital marketing, the term A/B testing is used […]

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How Strategic Use of Color in Web Design Can Increase Conversions

A person can set up a website to serve any purpose he or she has in mind. Some do it to push a social or political agenda, while many do it to make money. Whatever their purpose, webmasters are primarily concerned with getting conversions. A conversion could come in the form of a subscription to […]

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Why Everyone Is Leaving Your Website (And What To Do About It)

It’s an epidemic. A decrease in online user engagement is a significant and growing problem for businesses… The methods for finding and connecting with your ideal audience in a digital world are evolving by the day, hour, minute. The internet was once a place of relative simplicity. Creating a website was enough to help you […]

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5 Creative Ways To Boost Conversions With Thank You Pages

Like most other businesses, if you too feel that the conversion funnel ends at the sale; it’s time to widen your horizons, literally. Did you know that it costs 5 times as much to attract a new customer than keep an old one? Also, repeat customers spend more and are more likely to become brand […]

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How to Save Abandoned Shopping Carts In WooCommerce

Did you know that on average 76% of all shopping carts are abandoned and 58% of those who have abandoned their carts would complete the purchase if they were offered a discount? According to research conducted by VWO, there is huge potential for remarketing as more than a half respondents said they would be willing to complete […]

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5 Ways Online Chat Improves The Customer Experience

Online chat technology has been around since the early 2000’s, but there are a shocking number of companies that have yet to adopt this must-have customer service tool. When done right, it can keep customers coming back for more and help you win and onboard new customers. It doesn’t matter if you’re B2C or B2B, […]

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