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Posts Tagged Facebook Ad Targeting


How to Target Referral Traffic with Facebook Ads

Facebook advertisers have a deep toolbox available to help reach their ideal audience. One underutilized and underappreciated group they can target is their referral traffic. How much of your traffic comes from Google? From Instagram? From somewhere else? Are the behaviors, needs, and expectations of these people different from your typical visitor? Knowing the referral […]

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How to Determine Facebook Ad Spend by Country

Advertisers are split into three primary camps when it comes to geo-targeting and Facebook ad spend by country: Worldwide: Just target everyone on the planet in the same ad set Country Clustering: Throw your primary countries that work best into the same ad set Segmentation: Create a separate ad set for each country or similar […]

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New and Reinstated Professional Targeting Options on Facebook

Many recent announcements from Facebook concerning targeting are seemingly about the removal of features. Thankfully, this post is not about that! Facebook quietly mentioned some new (and some reinstated/returning) professional targeting options on the Facebook Developers blog. Facebook’s Developers blog is normally a space for more technical announcements, so the updates mentioned here are sometimes […]

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Facebook Responds: No More Partner Categories Targeting

The first shoe drops. In a very brief statement, Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Let’s take a closer look at what Partner Categories are/were, what this means for advertisers, and why […]

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