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Posts Tagged Facebook Marketing News and Information


Facebook Ad Metrics Updates: Clarification and Removal

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Click Here To Read More

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Your Facebook Page Organic Reach is Dropping (But Not Really)

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Before you freak out, let’s be clear: Nothing is really changing. Click Here To Read More

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Facebook News Feed Update: Now What?

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening, but now it’s time to step back and evaluate how — and if — this changes things. First, to summarize: Click Here To Read More

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The Facebook News Feed is Changing to Favor Person to Person Engagement

“It looks like the Facebook News Feed is changing to prefer user-to-user engagement and squeeze out brands and passive activity (which isn’t clearly defined) and possibly even ads, though there could be some caveats there for brands like news and groups and live videos, but we really don’t know yet, they could all be screwed, […]

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Facebook Messenger Customer Chat Plugin: Closed Beta

I’ve received countless questions during the past week about the nifty little Messenger widget that hovers on the right side of my website. That’s the Facebook Messenger Customer Chat Plugin, and I am lucky enough to be part of the closed beta. What is the Facebook Messenger Customer Chat Plugin? Click Here To Read More

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Facebook Explore Feed: The Launch, the Test, and What Might Be

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. I have other opinions. Click Here To Read More

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Facebook Ads Manager and Power Editor Combine Into One Tool

Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… Click Here To Read More

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