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Posts Tagged Facebook Pixel


How to Target Referral Traffic with Facebook Ads

Facebook advertisers have a deep toolbox available to help reach their ideal audience. One underutilized and underappreciated group they can target is their referral traffic. How much of your traffic comes from Google? From Instagram? From somewhere else? Are the behaviors, needs, and expectations of these people different from your typical visitor? Knowing the referral […]

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Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act

Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. Copy, imagery, optimization, bidding, placement, and countless other factors all matter. But nothing matters more than targeting. In order to have this consistent, dependable success, you need to graduate beyond interests, which is best for top-of-the-funnel targeting. For sustained middle and bottom-of-the-funnel results, […]

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Facebook Analytics, the Pixel, and Events

Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it? In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the […]

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Facebook Website Custom Audiences Based on Pixel Events

One of the many benefits of the Facebook pixel is that you can track and later retarget those who perform specific actions on your website. You can segment your audience in very specific ways based on page views, registrations, purchases, searches, and more. Let’s take a closer look at how and why you should create […]

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