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Posts Tagged Facebook Reach


Facebook Paid Reach: Why Your Reporting May Miss the Complete Picture

I’ve written previously about reporting on reach using Facebook Insights, both at the Page Level and the Post Level. Now we’ll dive into reporting on Facebook Paid Reach using Facebook Ads Manager. We’ll address some of the pitfalls in reporting inaccurate data, and how to identify Reach Overlap at the Ad, Ad Set, and Campaign […]

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Facebook Post Reach: Post-Level Reporting

I’ve written previously on Reporting on Facebook Reach, particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach. Why You Need to Report on Facebook Post Reach There are […]

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Facebook Page Reach: Page-Level Reporting

Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. When we report on Facebook Reach, there are two main classifications to remember – Facebook Page Reach and Facebook Post Reach. Facebook Page Reach tends to be the least troublesome of the two, so let’s start here […]

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