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Posts Tagged Influencer Marketing


How to Use Influencer Marketing to Maximize eCommerce Sales in 2019

If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing. Influencer marketing is all about building connections with people and presenting your product in an honest and transparent way. For eCommerce, this is especially important. With tight competition and declining impact of […]

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How To Target The Right Influencers For Your Brand

YouTuber Lilly Singh -also known as IISuperwomanII – is famous for her comedic videos that have garnered 2.7 billion views and 14 million subscribers, which even got her a deal with Coca-Cola. As of 2018, one of her sponsored videos of Coke has over two million views. This is one of the few things that […]

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3 Valuable Lessons We Learned From Influencer Marketing Campaigns in 2018

As 2018 quickly comes to a close, many marketing teams are reflecting on everything that happened over the past year. Trends came and went, new technology emerged, and many brands taught us what to do (and what not to do) in today’s quickly changing marketing space. Of course, one of the biggest trends that seems […]

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Why Your Influencer Campaigns Are Falling Flat (And The One Thing That Will Change Everything)

Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we fast approach 2019, influencer marketing continues to grow as a means for tapping into business growth and explosive brand exposure. Click Here To Read More

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How to Develop an Influencer Marketing Strategy in 5 Steps

How do you reach your target audience with meaningful content in a time when consumers simply don’t trust (or like) digital advertising? If that question is keeping you up at night… well, you’re certainly not the only one. Although it can definitely still work, advertising on its own is simply not enough to reach your […]

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How to Get Followers on Twitter With Influencer Engagement

Getting more followers is pretty much Twitter’s Holy Grail for any small business. And getting relevant, engaged, valuable followers – even more difficult! It’s not enough to follow people and hope they’ll be kind enough to follow you back – growing a business’s Twitter following needs a strategy. Influencers should be a part of that […]

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How To Check If An Influencer Is Actually Influential

The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing. However, in the last few years, this form of marketing has seen unprecedented growth. Having realized its potential, 63% of marketers last year planned to increase their budgets for influencer marketing. One of the […]

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The Secret Machine Behind Scalable Influencer Campaigns Your Competitors Don’t Want You to Know About

The power of social media influencers continues to grow… But despite its potential ROI and rising interest, 67.6% of marketers still find it hard to discover relevant influencers for their brands. So what gives? How can you tap into the undeniable power of social media influencers to generate a return for your business? It’s complicated… […]

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Influencer Marketing: A Beginner’s Guide On What It Is and How to Get Started

Create. Post. Hope. Too many aspiring entrepreneurs, marketers, and small business owners take this approach to digital marketing… All they see are tumbleweeds. Click Here To Read More

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5 Lessons Businesses Can Learn From Top Solo Bloggers About Generating Influence

According to a study conducted by the Content Marketing Institute, 86% of organizations surveyed are doing content marketing. Compared to outbound marketing, content marketing on average produces 3x more leads and cost 62% less. Many businesses are getting into content marketing and investing resources to make it work, but businesses still seem to struggle when […]

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