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Posts Tagged SEO


8 of the Biggest Google Algorithm Updates of 2018

A common struggle for SEO experts is keeping up with Google’s ever-changing search algorithms. Every year, there is a slew of updates that force organizations across industries to ditch their playbooks and return to the drawing board. Some of these changes are seen coming from a mile away, while others seemingly emerge out of nowhere […]

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How to Create a Scalable Guest Posting Strategy

The impact of guest posting on businesses and the relevance of it in today’s world has been one that’s attracted much debate. But it’s widely agreed upon that guest posting (if done “ethically”) still works. Even though Matt Cutts has claimed that “guest posting is done”, he was only referring to the spammy practice of […]

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5 New Google My Business Features For Better Exposure

Google My Business (GMB) is the BEST local optimization resource on the internet. Google has invested a lot of time and effort to build this tool with love and care. Are you a local business that wants more sales and leads? Forget other things and work on creating, optimizing, and promoting your GMB profile. How […]

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How User Intent Affects Your SEO Performance: Intent-Based Keyword Research

At the beginning of the century, keyword research was quite a simple thing – webmasters could collect a wide range of all the words somehow connected with your content, and it would rank high. Search engines’ algorithms were mechanical and robotic, so, looking for the pages relevant to queries, they relied on the number of […]

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The Top 13 SEO Trends Gaining Popularity In 2019

As 2019 kicks into gear, it’s time to consider what will change in the digital marketing ecosystem this year and how it will affect you. Given that the digital marketing domain is constantly getting revamped with social media, SEO, content marketing, and PPC as the major players – it’s hard to keep up with all […]

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How To Optimize Your Product Page For Voice Search

Voice search is taking the search industry by storm… While we are watching the breath-taking adoption of smart voice assistance and subsequent growth of searching-by-voice popularity, marketers still don’t have the fundamental question figured out: With half of search queries predicted to soon be spoken (and hence half of the search results being spoken), where […]

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How To Create and Measure an Effective eCommerce Video Marketing Strategy

Got an eCommerce store but feeling as though conversions aren’t as good as they could be? Perhaps traffic is down too. Sucks. There’s one great solution to all this: Video marketing. Video marketing is certainly effective for online merchants, with 52% of marketers saying that video has a better ROI than any other type of […]

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The Hidden Power Of Google Patents and Their Impact On SEO Ranking

Your website is your content hub. It is the single source of truth for your prospects and clients; it is your most powerful tool to guide their customer journeys and sway their mindshare in your favor. All your social media activities, paid and organic, tie back to your website. All your PPC campaigns, email campaigns, […]

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The Complete SEO Audit Checklist

You invest your energy and hard-earned money into implementing the best SEO strategies for your business. But how will you know if they’re driving the desired results or not? The answer is an SEO Audit. It’s the best way to analyze your SEO strategies. The world of SEO is extremely dynamic in nature. The SEO […]

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How to Create a Content Localization Strategy That Will Boost Your Conversions

There are a lot of online businesses looking for effective ways to improve and enhance their content marketing tactics. Creating locally-relevant content can help businesses increase conversions and strike a chord with their target audience. According to the CMO Council report, 50% of marketers understand the clear need to localize content to maintain business growth […]

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